What executives need to hear about Social Media
Steve Goldner,or Social Steve, an ex-colleague of mine is a prominent authoity on the use of Social Media in the business arena. Check out his article on the following link where he shares what Executives should be asking and what they need to hear about Social Media in the business context.
In the article, Steve offers the mission for soacial media:
“…So let’s get right to it. Here is the mission of social media:
“Engage with the target audience to create deeper relationships such that advocates are created to share brand content and provide measurable value to brand and/or advertisers.”….”
Great stuff Steve!
Go to the article at the URL below – it is well worth reading.